A un fartón de distancia

Idea: We want to be near to our loved ones in this new normality.

This campaign was about the story. A story in the middle of COVID. After 3 months of confinement in Spain, how are we going to see our loved ones again? It is a story about being near the loved ones after not being able to see them at all. We achieved that sense of warmness and emotional touch through the polished sound of the trumpet. We decided to combine a sequence of chords and jazz harmonies in a ternary compass that remind us of Chopin’s waltzes. That will give us sweetness to the story but using a modern and actual language in the way that the trumpet was projecting the melody. In only two minutes, rhythmic sections of trombones, bass horns, and violins with pizzicato make vulnerable the audience that can feel the emotion in this story.

Recipe: trumpet, violins with pizzicato, and the image of seeing someone you love again.

Agency: KIDS
Music by: Papu Sebastián